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Piccadilly TheatreDenman Street W1D 7DY |
Viva Forever |
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 Map ©Silvermaze Ltd
2008 |
 Photo ©Tony Reading
2012 |
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VIVA FOREVERIcon - legend - call it what you will the global smash hit of Mama Mia! will go on beyond the prophesied 'end of days' as its clearly what we really really want.
The Spice Girls had a unique market - from 6-18 year olds - even earlier. As soon as a girl started to like pink as a colour they could see themselves as a spice girl. The public demand was such an obvious 'spike' that everyone got together in the industry (who had originally passed them up) and decided "this one's going to go". And it 'flew'. Judy Craymer who produced Mama Mia approached Jennifer Saunders who said YES! So now all the bored cynical and bitter know-it-alls who are going "Oh no not another one...". could be in for a surprise.
Sorry - look elsewhere for the plethora of numerical and monetary aspect of their success as it's all the slavering money-parasites can talk about. Hence I will spare my readers more inculcation of the new religion (banking) even though it's been rubber stamped by the Pope, the IRS and the FDA too I should imagine.... as little as any of them know about the price of potatoes. On a brighter note the ONE aspect that will take this to an audience way wider than the 6-18 year olds is the inspired choice of the story teller Saunders herself which has also warranted a book that will sell well in its own right. She is a wellspring of soul and earth humour. It's rare and can be over ridden easily. She owes a lot to the BBC - it could NEVER have happened in America although the people over there (who have far better taste than the producers) loved Absolutely Fabulous.
Why is Jennifer Saunders such a great choice? It's because she's an original - an originator and the REAL deal. By the time everybody in the show has been working with her and saying her words over and over they may source something else to say other than "I'm / we're really excited to be here / together / working-with / and so on....." Jennifer's anti-artifice and her ability to laugh at things with double-inuendos, instead of gutting it, is catching and almost impossible to mimic. Icon - legend - call it what you will - this one is going to be a funny one - a new hybrid and worth getting along to see.
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Here's another bit of smart guesswork - so will Viva Forever perpetuate the songs of the Spice Girls - particularly as an original story written by Jennifer Saunders provide the ship to sail the show onwards in any seas.
